Sometimes the best ideas come with the least effort. The owner of this company brought me a post-it with a quick sketch of his idea: Three differently shaped bottles overlapping. “Can you do something like this?” He asked me with what seemed like shame. His vision was dead-on. I produced the logo in under an hour and it’s gone on to lead a very successful online brand. Months later I was able to revisit this identity and lock down some brand colors, variations and type uses.