Sometimes the best ideas come with the least effort.  The owner of this company brought me a post-it with a quick sketch of his idea:  Three differently shaped bottles overlapping.   “Can you do something like this?” He asked me with what seemed like  shame.  His vision was dead-on.  I produced the logo in under an hour and it’s gone on to lead a very successful online brand.  Months later I was able to revisit this identity and lock down some brand colors, variations and type uses.