These explorations were part of an identity discovery process for a website concept. This features the creative genius of Damon Pidhajecky, a former Zynga guy with a lot to say about the future of social gaming.
find some iconic imagery that speaks to the fundamental culture of gamers and game developers in particular while emphasizing the social / personal aspect. Fulfill a thirst for authenticity in this space and strike a unique tone.
Eventually we landed on rendering the process of merging authentic social imagery into a digital perspective. This sheer force of the organic and mechanistic illustrate the frontier that Mr. Pidhajecky is exploring. This is a discussion about the process of putting people into a digital place to do human things.