The Advertising Coalition was having problems with their old web developer’s schedule creep and asked me if I could rapidly deploy a content managed website for them. We made our production schedule to go from concept to launch within 30 days. Using BaseCamp to keep the project organized, and using assigned milestones to remind each of us of our parts in this project, we were able to produce a fine website that I hope will serve them for years to come as they grow their online presence.
The technology uses a custom WordPress theme that accommodates easy editing of the feature header on the home page, several custom layouts and templates, and lots of power to make the site grow grow grow.
The target audience is made up of media professionals who want to stay in touch with the latest developments in DC regarding advertising and government. The client asked for lots of white space, a media savvy design, with a DC flavor that wasn’t too institutional. I’m really fond of how this turned out and I think they are too.